Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort
4.7/5 Excellent 742+ reviews

Alora | Soft Flow Midi Dress - Effortless Confidence, Everyday Comfort

Regular price Sale price$59.95 $119.95
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50% OFF

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Australian Family Business since 2015

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Almost Sold Out – Last Few Available!
MOVING SALE UPDATE: Due to high demand during our anniversary sale, only a limited number of items are left. If you can still click 'Add to cart', it’s still available.

⭐️⭐️⭐️⭐️⭐️ "This dress made me feel like myself again — comfortable, elegant, and so light to wear. It’s been years since I’ve found something that fits and flatters like this. My friends couldn’t believe it wasn’t linen!" Helen M. (58, Sunshine Coast QLD)

Effortless Confidence, Everyday Comfort.
Because true elegance should always feel this natural.

  • No more stiff seams or clingy fabric — Alora moves beautifully with you
  • Drapes softly while flattering every curve — no pulling, no pinching
  • Lightweight linen-look fabric that feels airy and stays cool
  • Gentle sleeves and soft flow for coverage without bulk
  • Breathable comfort made for warm Australian days
  • Pockets for ease, confidence, and practicality
  • Easy-care: cold hand wash helps it keep its shape and flow

🎁 Today Only: Free Shipping Australia-Wide + 30-Day Moneyback Guarantee
⚠️ Low stock: Popular sizes (AU 12–18) are almost gone — don’t wait!

Why You’ll Love the Alora Dress

The Alora | Soft Flow Midi Dress is more than just a wardrobe piece — it’s a quiet transformation.
It replaces discomfort with grace, and self-consciousness with ease.
Slip it on, and you’ll feel lighter, freer, and beautifully confident — just as you deserve.

  • Flattering for every figure – the relaxed yet graceful drape smooths your silhouette without losing shape.
  • Everyday comfort, elevated – soft, skin-friendly fabric keeps you cool, confident, and completely at ease.
  • Effortless elegance, anywhere – whether you’re out for brunch, strolling by the coast, or relaxing at home, it moves with your lifestyle.
  • No ironing. No pulling. No compromise. – just slip it on and feel beautifully put-together from morning to evening.
  • Confidence you can feel – because comfort should look as beautiful as it feels.

Perfect For

  • Sunday brunches, afternoon catch-ups, or coastal strolls
  • Days when you want to look put-together without the effort
  • Women who value style, comfort, and confidence in equal measure

From tight seams → to soft, graceful movement
From synthetic cling → to airy “linen-look” elegance
From hiding away → to walking out the door feeling radiant

Product Details

  • Material: Premium polyester (linen-look, soft, breathable, holds shape)
  • Fit: Relaxed, true to size — drapes beautifully without clinging
  • Length: Midi (below knee to mid-calf)
  • Sizes: AU 10–20
  • Care: Cold hand wash recommended — keeps shape & softness

🎁 Today Only: Free Shipping Australia-Wide + 30-Day Moneyback Guarantee
⚠️ Low stock: Popular sizes (AU 12–18) are selling fast — order before they’re gone.

👉 Add the Alora Dress to your bag now — and rediscover the effortless confidence, freedom, and elegance you’ve been missing.
Your new go-to favourite is just one click away.


We understand that sometimes an item just isn’t exactly what you hoped for. Don’t worry – you can easily register your return within 30 days.

Because we believe in keeping costs as low as possible for you, we always offer free delivery within Australia.

Our customer service team is available daily to answer all your questions. Feel free to contact us at info@lilyrose-melbourne - we're happy to help!

Jennifer Aniston and 11k+ other women are wearing Lily & Rose Melbourne.

30 DAY MONEY-BACK GUARANTEE

At Mia & Ella Sydney, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.

WHAT OUR CUSTOMERS ARE SAYING

★★★★★

I was pleasantly surprised by the comfort and quality of my new blouse. The fabric is soft, the stitching is excellent.

Margaret Lawson
Adelaide
★★★★★

My new dress is absolutely stunning. Great customer service and super fast delivery. Couldn’t be happier!

Natalie Brooks
Perth
★★★★

Beautiful quality and perfect fit. I was unsure about sizing, but it turned out perfect. Very impressed!

Jasmine O’Connor
Hobart
★★★★

I absolutely love my new dress from Lily & Rose Melbourne. The cut is flattering, the colours are rich and the fabric feels amazing on my skin. It’s stylish without trying too hard. I’ll definitely be back for more.

Aisha Thompson
Canberra
★★★★★

I’m really impressed with Lily & Rose Melbourne. The designs feel fresh and modern, and the quality is way better than I expected for the price.

Maya Roberts
Gold Coast